Effect of Personal Variables on the Overall Satisfaction of Grape Marketing in Theni Districts

Abstract

India is a nation about peasants and more than twin’s thirds of the Indian populace is supported with the aid of agriculture. In this paper, an try has been performed in accordance with study the grasp about the growers toward grapes marketing of Theni district. For it cause 420 growers had been select out of 7 blocks concerning the Theni district. No enormous relationship is discovered amongst the satisfaction degrees over the respondents belonging in conformity with extraordinary beget then distances in imitation of want area closer to advertising regarding grapes. However, a sizeable kinship is determined amongst the delight levels concerning the respondents belonging in conformity with unique age groups, instructional status, annual income, category, timing concerning sale, and channels on advertising towards advertising and marketing concerning grapes.