A Study on Assessing the Impact of Marketing Mix on Brand Equity

Abstract

One of the foremost valuable assets of any company is Brand equity. firms that in terms of name equity have a high position within the minds of shoppers will be simply thought-about a lot of profitable among different firms in their various trade. This analysis has been administrated with the aim of finding out the impact of selling combine on Brand equity in manufacturing automobile floorcovering of PM Plastic Company. This analysis, in terms of purpose, and relating to knowledge assortment is taken into account descriptive - case study. Customers of PM Plastic Company, are 48o persons that are thought-about as applied mathematics universe, and to work out the sample size, per Krejcie and Morgan table, a sample size of a minimum of 214 is needed, and by victimization LISREL computer code and structural equation modeling technique, the relationships between analysis variables are examined. analysis results indicate that there's a major and positive relationship between perceived quality, whole loyalty, and Brand equity, and also, distribution channels and costs have an effect on Brand equity through effecting perceived quality