Impact of Digital Marketing on Indian Economy

Abstract

The emergence of digitization followed by proliferation of e-commerce has a significant effect on the efficiency and socio-economic standard of the society. Evolution of technology and associated information and knowledge help establish society's creation limit and way of life which are decisive to the economic growth of the country (Pohjola, 2001)[1]. Being a worldwide concept, digitization has a noticeable effect on economic growth and employment of any country. In an investigation, digitization index has been linked to higher growth and employment with increasing returns to scale. Human capital is a key component to the effect of digitization.