Critical Research On How AI Will Help Make Better Marketing Decisions

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Dr. Ritika Singh, Ms. Priya Pandey

Abstract

The main purpose of this present study is to evaluate the current literature related to artificial intelligence in the field of business decision making at strategic level. The system of AI is liable to reduce the human efforts in such processes and adding fuel to other respective areas of business operations. For the sake of assessment the researcher has considered secondary in the form of previous studies and tried to relate the same to the present day operations in business. There are strong implications for all businesses, particularly large businesses in competitive industries, where failure to deploy AI in the face of competition from firms, who have deployed AI to improve their decision-making could be dangerous. Till the present time minimum efforts are being made to assess the relation of AI with strategic decision making process, hence the researcher feel that this present piece of study will certainly add value to the overall gamete of AI application to business.   

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