Cognizance of Online banking adoption: Repercussions

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P. Madhu Kumar Reddy, Dr. A. Rama Kumar

Abstract

The present study explains about the consciousness on online banking adoption. Digitalization is all regarding online banking operations in which the users can sit at home and operate.  Presently government is trying to step forward for a cashless economy. A campaign was launched for encouraging public to avoid using of liquid cash. From last few years public started operating through online banking for their needs. There are both advantages as well as disadvantages in online banking. The study discusses equally advantages along with disadvantages of digitalization in banking sector. The study monitored the demographic factors like Age, Gender, Education, Occupation, Period of using online banking, Type of account, and Type of bank etc, the effect of selected factors on Online banking espousal. At the end, the suggestions are made based on the measures for recognition of online banking services. Primary data was from 145 respondents based on convenience random sampling technique for the study. Opinions were gathered considering the usage and non usage of online banking services. Considering the evaluation, findings and suggestions were explained in the study. The objectives of research, hypothesis formulated, Scope of the study, Tools considered, Data analysis and references are discussed in the study.  

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