Internal Communication Importancein Sense Making, Employee Engagement And Organizational Effectiveness

Abstract

Communication is the basis for any action taking place in the society, communication can be used to persuade or threat and it is widely accepted tool for getting desirable response from the target people. Especially, in an organizational setting where employees are responsible to discharge their duties and responsibilities highly needed to be communicated about rules, regulations work culture and working conditions. Frequently, Employees would expect communication from management about organizational goals, objectives and changing requirements and their role importance to achieve organizational effectiveness. Human resourcesare more effective at work place when they get due respect and personal identity which can be possible with effective communication implementation at work place.It also helps as tool to engage the employeeseffectively atworkplace; henceit can be observed communication as one of the most imperative drivers of employee engagement and also appears that proper internal communication system create sense of belongingnessamong employees. In this context this research paper prepared with an intention to know about threecrucialparts: What does ‘employee engagement’ mean to the firms and employees? How can employee engagement be managed effectively through the internal communication?What are the potential outcomes of employee engagement for organizations?This theoretical paper under a recentphenomenal settinggoes over the main points of literature under each of the above research questions.With the help of various peer reviewed journals, articles, books, working papers, conference records and blog reports, found that organizational effectivenessis depends on effective employee engagement and employee engagement and internal communication are significantly correlated.