Organic Food Products And Consumer Buying Behavior: A Study Of Telangana State (Hyderabad) Consumers' Experience

Abstract

Organic foods are becoming increasingly popular in today's culture as people become more health concerned. We all know how important it is for customers to know what goes into their bodies. When trying to live a healthy lifestyle, it's critical to understand where our food originates from. Organic food is grown, processed, and packaged without the use of synthetic fertilizers or hazardous chemical sprays. People prefer them over ordinary foods because of the perceived benefits they offer. Resources are conserved and the environment is protected rather than intensified in biodynamic agriculture. In the end, long-term sustainability is achieved. Variables Influencing Consumer Buying Behavior and Awareness towards Organic Food: A Investigate of Hyderabad Consumers" intends to focus and determine the awareness of organic food items and study the buying behavior, preference and factors impacting towards organic food of the selected area. Based on an initial survey of 100 persons in Hyderabad, this study was carried out by researchers. To randomly choose and contact clients, structural questionnaires were utilized. Information will be collected via a questionnaire about people's attitudes about food safety and purchase habits, as well as how much money they spend on organic food and how successful internet resources are at providing organic information. Customers will be more aware of organic food produced by organic enterprises as a result of this study.