Factors Influencing Customers To Use Digital Banking Services In Twin Cities Of Telangana State

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Dr. M. Madana Mohan, Dr. T. Hareesh Kumar , PVL Narasimha Rao

Abstract

The banking business is rapidly changing. Digital banking is becoming part of our daily lives. And it's the best way to create value for customers. It allows users to do financial transactions without having to visit a bank. With digital banking, brick-and-mortar banking has become a click away. Cheques and other paper transactions are replaced by digital transactions. By presenting the benefits of digital banking services to clients, advancements in computer, smart phone, internet, information, and communication technologies can attract customers. This report describes digital banking services. Aims to investigate factors influencing customers' impression of digital banking services, satisfaction and preference. A survey of 100 digital banking customers using percentage and factor analysis was done after constructing a structured questionnaire. The results show that people of all ages prefer digital banking to traditional. Customers use cell phones to complete digital banking. These customers are pleased with digital banking services because they are convenient and widespread. These include the study's consequences, recommendations for improving digital banking services, and future research directions.


 

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