Interventions And Implications For Sustainable Development With Corporate Social Responsibility Of Mncs In India

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Dr. Ashifa K.M

Abstract

Worldwide organizations work with public support have now become an ethical aspect of repaying the public. Social organizational roles have become an integral aspect of organizations. According to the law rules, businesses are expected to invest a fixed proportion of their income on society, since their company is made profitable by supporting society. The program can be evaluated by stakeholders as well as the citizens involved in corporate Social Responsibility (CSR) activities. The personnel involved in the activities of CSR would evaluate the success of the program from a layman's point of view. In this study researcher analyses effects of CSR programs by the employees who engage in CSR activities on stakeholders' sustainable growth. CSR programs give the company a reputation, which turns to its industry rivals as a competition. This plan establishes a good relationship between the community and the business. Most CSR activities can be carried out by conserving the environment, improving skills , education, programs for unemployed young people, farmers, poverty, preserving culture and heritage, etc. If the success of the CSR initiatives is done in the right manner, the success of the initiatives will provide the stakeholders and event with a very good insight. The study is important to know if the budget for these projects has been streamlined for the stakeholders to make a meaningful contribution towards sustainable community growth as a whole

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