The Content And Practical Significance Of The Principles Of Academic Independence In The Management Process Of Higher Education

Abstract

The article analyzes the content and practical significance of the principles of academic independence in the management of higher education and the socio-economic significance of improving the quality and activity of services in the market of educational services based on the results of marketing research. In general, the concept of marketing research has the same meaning as the term “market research”. That is, it includes the state of the market, the assessment of goods and services, the analysis of key trends, stages of development, the study of local and regional markets.