Smart Companies in the Dynamic Environment

Abstract

This study aims to identify and analyze the characteristics, elements of smart companies and its role in dealing and facing the changing dynamic and external environment by analyzing the internal environment represented by taking advantage of the elements of strengths, represented by human resources, financial resources, technological, knowledge and material resources and investing them to adapt with the  external environment and  taking advantage of environmental opportunities such as marketing opportunities, obtaining larger market share, benefiting from human resources, technological and knowledge resources, raw materials, and overcoming the threats such as security, economic, political, competitors, and the crises facing organizations at the present time, especially the global crisis of Corona pandemic.

The researcher recommends that leaders and business organizations must analyze the internal environment and taking advantage of the strengths to adapt with the dynamic changes that occur in the external environment.