A Study on Marketing Mix of Nestle Product

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Ms.V.Nagarathinam, S.Dhanvarshini, A.Izas Ahamed, S.Ajith, P.Yuvaraj

Abstract

This study is related to the integration of Nestle product marketing. Nestle Company is a health, nutrition and wellness company that provides, manufactures and manufactures ready to-use dishes and cooking utensils, medicines and eyewear, dairy products and baby food. The company operates in six regions including zone America, zone Oceania, zone Africa and Asia. Nestle was built in 1866 by Henry Nestle and is headquartered in Switzerland. With the hiring of various business strategies and the launch of a new product line, nestle incentives to employ approximately 339,000 employees working in all regions around the world.


 The purpose of this study is to identify the factors that lead a customer to choose Nestle products. Buyers of a nestle product refer to a level of happiness or dissatisfaction with product and product. A sample size of 150 student respondents was taken. The main purpose of the study was to study consumer behavior in relation to Nestle product, factors that influence consumer decision, ad performance level and consumer satisfaction in relation to nestle products. Research results are analyzed using percentage analysis and Chi - Square analysis. In this study, a simple random measurement method was used. This paper is the result of a study conducted in Coimbatore city and is based on information provided to respondents with questions. I hope this project will be of great help to those who have understood constructive and healthy suggestions for improving Nestle Product.

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