A Study On Customer Acceptance And Opinion On Online Food Service

Abstract

This study “A Study on Customer Opinion and Acceptance of Online Food Service”, examines the determinants of the customer ordering experience, which include website trust, customer satisfaction and loyalty. The determinants are represented by, ordering process through website quality and service quality. A questionnaire will be structured and the  survey data of 100 online food ordering customers will be  used to test the research model using structural equation modelling. This data will be extracted from the Coimbatore customer who are using online Food Services. Results reveal that not only is there a significant positive relationship between quality and product service trust but also a significant positive relationship between service quality and customer satisfaction. Finally, the study also found an unexpected direct link between service quality and loyalty. Overall, the study provides valuable insights for operating online food ordering services successfully