Impact on Consumer Awareness and Usage of E-Banking Transaction through Mobile Phones with Special Reference on South India’s Manchester City

Abstract

Technology and uses of mobile phones bestows ample spectrum for businesses, they also giving a continuous progress and new experiments. Although this facility is presently viewed with reluctance by customers, banks need to surpass this pitfall and ascertain how this service can be mutual with other alternative channels such as social media, to embrace assessment for customers. Mobile banking is the modern and most pioneering service offered by banks all over the world. It is an inherent part of electronic banking which causes not only the preponderant factor of the banking business but also the distinct circumstances of mobile commerce. Mobile banking bestows customers access at banking services 24*7 which sans the assistance of a bank employee. To this esteem, a study was conceded out to examine the reasons influencing the usage of e-banking services through mobile phones with reference to ease of use, perceived utility and trust. The results indicate that ease of use, perceived usefulness and trust have predominant influence on consumer usage of e-banking services through mobile phones with perceived usefulness being the most significant of the three. The researcher recommends that banking institutions should be susceptible to requisite steps to extensively impart the consumers regarding mobile banking and other electronic banking services in order to assuage the resistance customers normally have towards services they are not cognizance of.