Digital Marketing in India – Its Evolution and Growth

Abstract

In the last decade, an enormous change has occurred in marketing and advertising industry of India. Indian market is considerably changing with the huge use of Internet and information technology. Marketing, which is the essential business activity of any business, has shifted from traditional platforms to modern digital platforms. Digital marketing is being used in different ways for marketing undertakings. Therefore, this research has focused on understanding the growth of digital marketing in India and how its evolution take place in a span of two decades. This research has adopted the qualitative research approach. The paper highlights some significant evidences in relation to growth of digital marketing in India and its evolution. Findings of the study further indicate that digital marketing will see rapid and continuous growth in India. This study concludes that digital marketing is very important for businesses as well as for consumers. Digital marketing has provided various opportunities for business growth and development