An Investigation into the Factors Affecting Natural Essential Oil Sales Via E-Marketplaces to Improve the Perceived Trust of Small and Medium-Sized Enterprises (SMEs)

Abstract

By trading on electronic marketplaces, small and medium-sized enterprises (SMEs) involved in the manufacturing of Essential Oils can overcome market accessibility barriers (e-marketplaces). However, trust is a hurdle that SMEs must overcome to trade successfully on e-marketplaces. The business sector poses a particular set of challenges in terms of trust and electronic marketplaces. It is challenging for SMEs in the business sector to provide the level of product quality assurance that their consumers want. Trust established between buyers and sellers during the initial phases of e-marketplace engagement might pave the way for future trust in an e-marketplace vendor. The purpose of this study was to determine the effect of initial trust, trust evolution, trust in the electronic market, and trust in personal relationships on Small and Medium-Sized Enterprises selling Essential Oils. Thus, the data were collated, coded, and evaluated in this study. The respondents' demographic information was evaluated using a statistical software. Additionally, to generate conclusions using frequencies and percentages. The coefficient of correlation Pearson's correlation coefficient is used to determine the relationship between two variables.