A Study On Consumer Awareness, Perception And Level Of Satisfaction Towards Organic Food Products

Abstract

India has a huge, largely untapped market for natural foods. A large portion of natural food production in India is destined for export. People are now seeking to avoid foods cultivated with chemical fertilizers and pesticides, especially genetically modified organisms, due to health and environmental concerns. However, the high cost of organic foods is reducing demand. This study aims to learn about consumers' awareness, consumer insight, and purchasing behaviour towards natural foods in Hyderabad and Secunderabad.