A Study on the Characteristics of Events in the Aviation, Leisure and Tourism Industry -The Case of Sacheon Air Show in Gyeongnam

Abstract

The research on aviation leisure sports reviewed ways to boost aviation sports, the movement and growth of aviation sports, and plans to develop sports tourism programs using aviation sports. However, empirical case studies are relatively insufficient compared to other leisure sports areas. This paper studies the characteristics of tourism events, visitor satisfaction, and willingness to revisit aviation leisure sports as an example of the 2019 Sacheon Air Show held as a leading leisure aviation event in Korea. The results of the study showed that contactability, accessibility, human service, information, etc. had significant positive effects on satisfaction, and satisfaction had positive effects on recommendation.