Digital Marketing- An Essential To Modern Marketing

Abstract

This paper discusses the need and importance of Digital Marketing for modern marketing. It also discusses the problems faced by small businesses during the COVID-19 Pandemic in India and how digital marketing tools helped them in reviving their businesses. This paper put light on some of the most commonly used digital marketing tools like social media marketing, SEOs etc. with examples from some of the affected businessmen and how they used digital marketing and saved their businesses.