Impact of perceived organizational support & organizational trust on organizational identification: A study on Employees of Pharmaceutical sector in India.

Abstract

The study identifies the significant impact of perceived organizational support and organizational trust on organizational identification. About 268 Pharmaceutical sector employees working in different regions of India were considered for the study. Correlation and regression analysis are used to identify the relationship and effect of perceived organizational support and organizational trust on organizational identification. The result revealed that perceived organizational support and organizational trust has positive relationship and has a significant impact on organizational Identification. These findings help the organizations’ to understand how the perceived organizational support and organizational trust helps in organization success by organizational identification with employees’. When employees are identified with the organization and when they feel that the organization success is their success, obviously employees efforts towards work or job will increase which in turn increase more commitment towards organization and also helps organization to reduce the turnover intention of employees, which leads to cost reduction in recruitment of new employees and also helps to retain experienced and talented employees with the organization and thus helps overall success of an organization.