A Study On Activities Online Travel Agencies In Development Of Tourism

Abstract

Nowadays, most of tourists prefer online travel agencies for their tour and travel activities based on various features and actions of online travel agencies. Presently, online travel agencies are the channels for selling products and services through online intensively with the higher quantum of sales and bookings. The results reveal that online travel agencies are providing instant booking, good conveyance, better accommodation services, recreational activities and guide booklet to tourists that are their activities in development of tourism. Significant difference exists amid profile of tourists and activities of online travel agencies in development of tourism. Services at lower prices, advices on tour destinations, instant booking, accommodation services and conveyance are positively and significantly influencing loyalty of tourists. Therefore, online travel agencies should offer the best advices on tour destinations to tourists and they must provide tour services at reasonable prices to tourists.