The Development of Homestay Model Based on Community Identity: A Case Study of Tamod Community, Tamod Sub District, Tamod District, Phattalung Province.

Abstract

This research is Participatory Action Research with the following objectives: 1) to analyze the homestay management  environment of the Tamod community, 2) to develop a homestay model based on the community identity of the Tamod  community, and 3) to prepare the community for the assessment of Tamod community homestay standards. The research  methodology consisted of 3 sample groups, namely, 1) 17 household homestays for tourism in Ban Tamod, 2) 10  representatives from government agencies involved in the development of Tamod community tourism, and 3) 100 Thai tourists  who stayed in Tamod community homestay. The quantitative data was analyzed using descriptive statistics, i.e., percentages  and mean. The qualitative data analysis was based on content analysis and triangulation of data validation.

The research found that 1) the result of the study of Tamod community homestay management environment  revealed that Tamod community is an agro-tourism attraction that is the way of life of people in the Tamod community. The  road to many tourist attractions is still small road routes. There are 17 homestays in the Tamod community continuously  available. The host is hospitable and ready to welcome tourists at a good level. Tourists will experience activities that are the  way of life of the people in the community, such as activities to pay homage to sacred items in the Tamod community, activities  to learn about agro-tourism for health, herb garden, etc., and the amenities are still missing in the tourist attractions. 2) The  development of a homestay model based on Tamod community identity revealed that homestay members should focus on  systematic management principles such as participation of the local community to increase the efficiency and sustainability of homestay tourism. 3) The development of a homestay model based on Tamod community identity revealed that, generally,  tourists had a moderate level of service satisfaction with a mean of 3.39, and the evaluation results of the Tamod Community  Homestay Standards, Tamod Sub-district, Tamod District, Phatthalung Province, revealed a mean of 3.85 with a score range of  3.50-3.99 with a moderate level of importance.