A study on “Tourism in Maharashtra and its future potential”

Abstract

Tourism nowadays is an important driver of socio-economic growth as it creates job opportunities, revenues for the government and contributes to the infrastructure development. Countries around the world are increasingly investing in tourism and the numbers of destinations for tourism are increasing rapidly. Travel and tourism industry has been one of the major driver of growth among the service sector in India and it is said that is has the potential to become a game changer for the country. Tourism in India can be divided into North Indian tourism, East India tourism, West Indian tourism and South Indian tourism and combination of them is collectively called Indian tourism.Maharashtra is a state which comprises of Medical Tourism, sightseeing, pilgrims, business as well as Agro and Rural tourism.In this study, the researcher saw a gap in promoting tourism in Maharashtra to the overseas tourists, and the actual satisfaction of the tourists visiting Maharashtra. The state having a number of touristsattractions, there is also a need to find out the possible potential for tourism in the state.The researcher has conducted a conclusive research wherein the data was collected using simple random sampling for 678 respondents.
Keywords: Maharashtra tourism, Medicaltourism, Potential,Agrotourism,