Assessment Of Subjective Well-Being (Swb) After Consuming Alcoholic Beverages

Abstract

Purpose: The main objective of this paper is to assess the feeling of subjective well-being (SWB) induced after consuming alcoholic beverages among the people of Delhi. This paper also attempts to establish the relationship between the income levels of an individual and consumption of alcoholic beverages, and levels of consumption of alcoholic beverages by people of Delhi.
Methods: The research design used for the study is a co-relational quantitative design. The locale of the present study was Delhi, India. The non-probability technique was used to select the respondent for the study. A sample size of 178 was taken for the proposed research. The responses were collected digitally through the online circulation among the respondents. The Likert scale was used to measure the response of the respondents. The reliability of data was established. The collected data was analyzed through the Minitab 14 software and Microsoft excel data analysis tool.
Results: Subsequently, the researcher presents a relationship between alcohol consumption and well-being. The study of this relationship can contribute to a better understanding of both alcoholic beverages and reported life satisfaction and is useful in planning about the distribution, consumption, storage, consequences of drinking, and public policy recommendation.
Conclusion: The finding of the present study suggests that there is a linear correlation between the consumption of alcoholic beverages and the feeling of happiness. The feeling of subjective well-being is positively related to the consumption of alcoholic beverages.