Conniving Sustainable Banking Services: A Study Of Indian Banks

Abstract

Since the genesis of 21st century, sustainable development has been one of the key growth concerns for many developing countries. Designing services have taken a new shape with implications of sustainability being the heart of many significant developments in the financial industry in India. Considering the requirements of the regulatory framework and policy makers, banks are encouraged towards adopting a more pro-active and sensible approach towards designing their product services. These are in view of better serving their customers and cater for future developments. The purpose of their paper is to enquiry into the basis of sustainable service design aspect of banks in the Indian context despite its undisputed value for financial organisations attempting to comply with sustainability framework and policy makers to develop a sustainable development culture. The research design is exploratory in nature, which comprises extensive literature review coupled with in-depth qualitative data collection from selected industry practitioners. The literature reviews clearly indicates the significance, value and power of sustainable service design. Based on results of the literature review and collected data, managerial extrapolations have been devised. To our knowledge, there has been no evident effort to investigate this research in the Indian Service banking industry regardless of the richness and value it holds.