Indian consumers attitudes and preferences towards buying organic food: A healthy lifestyle in sustainable era

Abstract

The idea of purchasers attitudes and options toward shopping for natural meals is rising. Indians have unexpectedly woken as much as the reality that a pointy alternate is needed in consuming and drinking. The cause of this look is to discover and look at the marketplace for natural merchandise in Delhi NCR. India is rising as a critical participant withinside the international arena, exporting over three hundred inventories in 20 one-of-a-kind classes to over 20 Countries. This paper accrued statistics from 50 respondents in Delhi, NCR, using an established survey instrument. Overall, the look at well-known shows that consumers’ environmental subject connection profoundly affects their attitudes closer to shopping for natural foods. This paper examines the regulations and practices that can be formulated, adopted, and carried out with the aid of using the company network in the present.Keywords: Sustainability, Organic food, Branding, FMCG, India