Awareness Metrics on Agriculture Credit Schemes with Special Focus on Farmers of Orthanadu Taluk of Thanjavur, Tamilnadu.

Abstract

This research paper aims in analysing the awareness metrics of agricultural credit schemes in Orathanadu taluk of Thanjavur district, Tamilnadu, India. Agriculture being the backbone of Indian Economy and livelihood for 60% of population in India. Farmers face various issues unresolved in terms of financial inclusion and credit supply. Government stretching its arm to raise the standard of people through various credit schemes and policies but the situation remain stand still due to lack of knowledge and awareness among farmers. Agriculture credit to farmers is mandate in all scenario and all sphere of cultivation and farming to meet daily working capital requirements. Farmers are often distress due to unavailable timely credits. The availability of credit to farmers is highly lacking due to less awareness about the schemes and less outreach among the farmers. Since the country is of high range population reaching out to individual farmers and backward areas is challenging for the government. Government and financial institutions should develop a proper business correspondence and facilitator to reach out to the farmers on various financial products and services that severe their timely needs. The primary objective of this paper is to measure the awareness level of farmers on various credit schemes and policies. Chi-Square test is applied to test on the awareness level among the farmers and Rank test is done to measure the awareness based on gender. Excel platform is used to arrive at the output about the awareness level of farmers.