A Study On Consumer Behaviour Towards Online Shopping- With Special Reference To Kanchipuram

Abstract

The World Wide Web has impelled in no small extent of changes in the attitude and behavior of people all over the world. Online shopping has emerged which influenced the lives of ordinary people. Online shopping is the most recent remarkable development in the Indian online space. Everyone using the e-commerce websites regularly and buy the requisites of life. The objective of the study is to identify the factors influencing consumers attitude towards online shopping, to find the various factors which motivate a consumer towards online Shopping, to study the problems they face during online shopping. The study is empirical in nature and the primary data was collected through a structured questionnaire. A sample size of 50 respondents was taken in Kanchipuram by applying convenience sampling method.