Development Of Baduy Weaving Creative Industry Based On Local Wisdom In Realizing Geographical Indication Opportunities In Banten Province, Indonesia

Abstract

Baduy weaving is a handicraft product from the indigenous Baduy community located in Lebak Regency, Banten Province. Baduy community in Lebak Regency, Banten Province. BecauseBaduy weaving has characteristics, reputation and quality that can identify an area, it can be used as an opportunity for Geographical Indications. It is not easy to change the creative industry that is oriented to Geographical Indicationsopportunities by fulfilling the wishes and interests of customers and still preserving the customs of the Baduy community.The concept known as Customer Relationship Management (CRM) has been used as a strategy to build relationships with customers. The core of CRM is to change the creative industries of weaving Baduy oriented products becomes better then the application of the CRM perspectives using the Quality Function Development (QFD) method.The four major characteristics of the need for the application of the four CRM perspectives that are most needed in the development of the Baduy weaving creative industry in realizing the opportunities of IG Banten are the Baduy weaving creative industry making a Data Base system; The role of technology in the creative industry that supports the development of production; The Baduy weaving creative industry must try to find new customers by promoting to various regions and countries in print and electronic media; and the creative industry provides quality service for Baduy weaving.