Employing Social Media In Public Relations For Marketing For Small Projects

Abstract

In the present era, social media has become a mass weapon for Public Relations marketing in the competitive business world. There is a lack of investment towards social media from Small Projects organizations. Those organizations which have not adopted social media have gone outdated. There are ways through which these challenges can be overcome. This paper paints the picture of the challenges and offers solutions. Thereby, Small Projects organizations will also be able to make use of the opportunity to utilize social media.