Customer Perception On E-Banking Services – A Study With Reference To Private And Public Sector Banks

Abstract

Banks are vital for development of any economy but it is indispensable for developing countries like India which is moving towards development. Economy requires good amount of money circulation for productive purposes, customers are segregated as per their transaction requirements. One can’t deny that banking is also a business, the primary objective of any business is to earn profit apart for this the very next utmost priority is to satisfy customer by offering wide variety of services as per their requirements, in order to continue in business. The primary aim of present study is to identify as well as compare the perception and preferences of customers towards e-banking services offered by Public and Private sector banks. The required amount of data was collected through the structured questionnaire after
Now a days, Private and Public sector banks are expanding their branches in urban as well as in rural areas to get more and more customers. Brach size, services, infrastructure, facilities, staff, working hours etc. is varying according to the governing ownership and location the branch i.e. Private sector and Public sector or Rural and Urban branch. So, there is need to assess the satisfaction level of customers from Private and Public sector Banks.