Impression Of Covid-19 On Corporate Social Responsibility And Influence On Consumer Decision Making: An Analysis

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Lipika Dhingra and Dr. Sukhpreet Kaur and Navjot Kaur

Abstract

This article would reflect certain preliminary scrutiny on how COVID 19 could affect its evolution of CSR.Covid-19 pandemic provide a substantial chance for the corporations to move towards more unpretentious CSR and subscribe to cover urgent and contemporary challenges. This would also debate certain kinds of directions that in what ways consumer ethical decision making would be shifted. This pandemic provides a marvellous chance to scrutinize the association between the personal, situational factors in effecting the consumer ethical decision making taking into account the elements related with nature, and ongoing circumstances related at contextual level and personal factors for instance differences between the consumer’s personality, rationality and emotions of the consumer for instance animosity, anxiety, fear and affirmative emotions etc.

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