The Impact Of Talent Management Strategies On Enhancing Innovation Among The Employees Of Telecommunications Company At Jordan (Orange, Zain)

Abstract

The study aimed to examine the impact of talent management strategies on enhancing Innovation among the
employees of (orange, Zain) Telecommunications Company at Jordan. A descriptive analytical approach was used,
a questionnaire was developed as the main tool for data collection, the population of the study consisted of (278)
of (orange, Zain) Telecommunications company at Amman. (278) questionnaires were distributed to a random
sample from the study population, (204) questionnaires were retrieved, (74) of them were valid for statistical
analysis. Therefore, the percentage of return and valid questionnaires is (73 %) out of the total distributed
questionnaires. Statistical Package for the Social Sciences” (SPSS.V.25) used. The study revealed a number of
results, The results of the main hypothesis test indicated that there is a statistically significant impact at the level
of significance (α≤0.05) of talent management strategies (talent recruitment strategy, talent development
strategy, talent retention strategy) on enhancing Innovation (artistic Innovation, management Innovation,
creative Innovation) among employees (Orange ,Zain) Telecommunications at Jordan In the same context, the
findings of the test indicated that there is no statistically significant impact at the level of significance (α≤0.05) of
retention talent strategy on enhancing Innovation (artistic Innovation, management Innovation, creative
Innovation) among employees (orange ,Zain) Telecommunications at Jordan, the study recommended to increase
the attention of the research company to the need to develop incentives, programs, and strategies capable of
attracting unique talents in order to support its strategic decisions and enhance its competitive position. Paying
attention to talent management and make it part of its culture, because of its effective importance in raising the
ability of workers to support its strategic decision