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This study aims are (1) to identify the ecotourism profile of mangrove forest conservation, (2) to analyze the
short-term financial of forest ecotourism of mangrove conservation and (3) to analyze the social and economic
impacts to coastal communities of Madura Strait. It is descriptive (qualitative and quantitative) research using
non-probability sampling techniques through purposive sampling method. The results show that mangrove
conservation ecotourism profile was established on an 8.9 Ha land owned by Probolinggo City Government.
The BJBR (Bee Jay Bakau Resort) ecotourism is located in Mayangan Beach Fishing Port area. In addition to
providing mangrove conservation ecotourism, this ecotourism also provides several other interesting such as
Rest-O-Tent as a floating restaurant with views of mangrove forest along with beautiful ocean views, Family
Bungalows to provide experiences such as sailing on sea at high tides and Majengan Mangrove Beach that
equipped with water bikes, kayaks, family gazes and lamp decorations to add to beauty of night. The shortterm financial analysis shows that the investment capital is IDR 1,190,692,000. Fixed capital of IDR 510,750,000
and current capital is IDR 679,942,000. The revenue is IDR 1,250,000,000. R / C of 1,840 and the Profit is of IDR
570,058,000 and Rentability is 74.457%. The social and economic impacts felt by coastal communities is to
decrease the Poor percentage from 2012 - 2020. The percentage of Poor population was 17.74% in 2012 and
decreased respectively by 7.20% and 6.91% in 2019 and 2020. The society income around mangrove is also
increase after the existence of ecotourism than before.