Impact Of Mass Communication On Markets Of Emerging Economies

Abstract

A free press is essential, not a perk. It is essential to achieving sustainable and fair growth. When the media gets involved, wrongdoing becomes public knowledge. By shining a light on government activity, they may serve as a check on public policy. They provide citizens a forum for expressing their views on governance and reform, and they facilitate the development of a shared understanding of the need for change. Such media improve the efficiency of marketplaces. Facilitating international commerce and the spread of new ideas is one of their many potential benefits. The media plays a significant role in human development by disseminating information on health and education to rural areas in countries as diverse as Uganda and Nicaragua. However, past events have shown how vulnerable the media's impartiality may be. It's obvious that the media can't aid in growth without the proper setting, complete with safeguards and liberties.