Phenomenon Of Influences In An Era Of Mass Communication

Abstract

Over the last several decades, the media has been more influential in shaping social norms and practices. The management roles of the media are having an effect in this respect. The public perception process is used by the new media to reinforce preconceived notions. As we immerse ourselves in the constant flow of data, the media evolves into a potent instrument that drives daily "manipulation." In addition, we are seeing the emergence of a new phenomena that opens a window into novel approaches to the production of informative communications. The primary objective of this essay is to provide a broad overview of the significance of mass media in influencing contemporary society. Many facets of the mass media are covered in this essay.