Improving Physical Fitness Through Methods Of Mass Communication

Abstract

Numerous media formats, including documentaries, reality shows, newscasts, and public service announcements, promote the importance of physical exercise in improving health. Understanding the importance and impact of this message may be gained via research on audience exposure, beliefs, and reactions to media portrayals of physical exercise. In-depth interviews with 46 Australian individuals in New South Wales were used for an audience reception research. The population was divided into groups based on age, gender, zip code, and BMI. Even when reminded, most respondents could not remember any media mention of physical exercise. Reality television was by far the most common form of exposure, followed by news and sports broadcasts on television. Health hazards associated with inactivity, particularly obesity, and the need of regular physical exercise were the most easily remembered themes.

Getting moving was seen as a question of free will, or in the case of kids, parental duty. Respondents felt the media paid insufficient attention to physical exercise, overemphasised hazards, and failed to offer helpful guidance. Using the media to raise awareness about the socioecological factors that contribute to inactivity is crucial in Australia given the pervasive influence of reality television on public perceptions of fitness and health. Positive and actionable messages should be communicated in physical activity marketing.