Evaluation Of Fast-Moving Consumer Goods (FMCG) Advertising Effectiveness In Rural Market

Abstract

Advertising is a costly investment that demands significant financial resources as well as substantial effort, imagination, and time. The stakes are significant. When an advertising campaign does not produce the intended outcomes, the mistakes can be quite costly for both the advertiser and the advertising firm. Therefore, it is natural for the marketer to assess the efficacy of advertising. Finding advertising effectiveness assesses the efficiency and triumph of a campaign. To assess the efficacy of advertising, its impact must be separated from that of other promotional and marketing efforts. Indian villagers have consistently shown an inclination towards fast-moving consumer items. Manufacturing enterprises are seizing this opportunity to expand and diversify their businesses due to the saturation of urban demand for commodities. Major FMCG firms, including international organizations, are creating plans to enter the large and growing rural market.