Marketing Messages and Consumer Behavior Models

Abstract

This paper aims to highlight the significance of advertising messaging and elucidate consumer behavior models in shaping consumer desires. It seeks to analyze the factors influencing consumer behavior and decision-making processes. Understanding consumer behavior is crucial for explaining various social and economic phenomena and guiding production and distribution policies effectively. Crafting the right advertising message and selecting appropriate mediums depend on thorough research and understanding of consumer preferences and competitive advantages. This paper will delve into designing compelling and impactful advertising messages and explore analytical models that aid in interpreting consumer behavior