Health and wellness tourism

Abstract

This dissertation looks at sustainable practices and why consumers choose health and wellness tourism, focusing on how these influence destination choices and visitor satisfaction. Using a mixed-methods approach, the research collects qualitative data from surveys and interviews with tourists and industry players, alongside quantitative information on tourism trends and economic effects in various health and wellness locations. Major findings show that tourists value sustainability and personalized experiences, which heavily impact their choice of wellness destinations. The study also points out various reasons for travelers including health improvement, relaxation, and self-care, which relate to higher visitor satisfaction. These findings are important because they suggest that by adopting sustainable practices, destinations can boost tourist satisfaction and positively affect public health. Additionally, this research highlights important implications for the healthcare field, indicating that a stronger link between wellness tourism and healthcare efforts could create an industry that draws visitors seeking wellness experiences and promotes healthier lifestyles in communities. Ultimately, this study provides useful insights for policymakers and industry leaders to develop sustainable frameworks that improve health and wellness tourism while tackling urgent public health issues.