To Study The Effectiveness Of Transit Advertising Among Youth In Mumbai

Abstract

OOH advertising is primarily dominated by Billboards and is a popular choice among the advertisers. But the Transit
advertising is equally a powerful medium. A wide variety of commuters are on public transport like Local buses, Cabs, Local
trains, Metros etc. Every individualencounters the transit advertising on daily basis. .Since transit advertising cannot be
skipped or removed unlike digital ads it is unique in its own way. Moreover, the display to varied audience and multiple
locations, offering flexibility of ads and usage of local language while communicating are the assets of transit media. A
controlled environment, sharper targeting and cost efficiency are some of its valuable benefits.The research is conducted
on youth to understand the effectiveness of Transit Media among youth in Mumbai