Digital Marketing During Global Crisis: A Review

Main Article Content

Bhakti Bhardwaj, Ashutosh Singh

Abstract

Purpose-The purpose of this paper is to review the existing literature based on past global crisis and digital marketing so as to
extract the outcome which would be helpful for businesses to grow during this environmental and economical downturn.
Research Methodology- This paper determine the various factors affecting the market place during the crisis period and how
all have come up with different strategies according to time period. Reviewing of paper, articles and the understanding
approach of the researcher is the methodology followed for writing this review paper.
Findings- After reviewing more than 20 research papers; the main conclusion drawn is lack of knowledge about digital
marketing tools in small and medium scale enterprises.
Practical Implications- Educating the public about the internet and digital world so that development of the country as a whole
can be taken into consideration and to come-up with the new innovative ideas in this crisis period.

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